Bates CHI & Partners wins creative duties of Xploree

The account of KeyPoint Technologies' flagship product will be serviced by the agency's Bangalore office.

Following a multi-agency pitch, Bates CHI & Partners has bagged the creative duties of Xploree, the flagship product of KeyPoint Technologies, a player in mobile language technology. According to the press release sent by the agency, the account will be serviced by Bates' Bangalore office.

Speaking about the win, VS Srikanth, CEO, Bates CHI India, says, "Xploree is a unique amalgam of a keyboard and lifestyle. As we shall be building the brand and the category demand from scratch, it is going to be challenging and exciting at the same time... It's going to be a huge learning experience for each one of us."

Naveen Raman, senior vice-president and branch head, Bates Bangalore, adds, "KeyPoint is a great addition to our portfolio.Digitalization of vernacular languages will be next big thing... We look forward to breaking language barriers in India through a unique offering that this product has."

Bates shall be taking up the task to design a unique brand identity for Xploree.

Speaking of the partnership, Deepti Mani Saxena, director (marketing), KeyPoint Technologies, says, "KeyPoint's intent is to make the smart mobile device an ultimate responsive solution through our Xploree keyboard... We are certain that Bates will be a great partner in helping us drive the brand and user value proposition for Xploree.