Publicis Media appoints Shan Jain as practice head - business transformation

Her last stint was with Mindshare as principal partner - client leadership.

Publicis Media India has appointed Shan Jain as practice head - business transformation. Her last stint was with GroupM as principal partner - client leadership at Mindshare. She will be based in Gurgaon.

Jain comes with more than 24 years experience across media, account planning/strategy and account management, having worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has handled include HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete.

Commenting on the development, Anupriya Acharya, Publicis Media India CEO says, "We all know it - we are right in the beginning of a new industrial revolution, the fourth industrial revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. More than 'We live in interesting times', today it is 'We live in exponential times'. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. This is where the business transformation practice of Publicis Media fits in. It unlocks growth by re-engineering our client's customer experience through a combination of talent and technology. (Shan) Jain was the perfect choice to lead this given her in-depth experience across diverse businesses and consumer segments."

"I am most excited to be on board at Publicis Media in such a meaningful role. The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise of Publicis.Sapient puts us in a very advantageous position in the market to strike conversations with clients," adds Jain.