Underdog wins creative duties for Prabhat Dairy

The account was won post a multi-agency pitch.

Underdog, a Mumbai based creative agency founded by Vikram Gaikwad and Vistasp Hodiwala in the year 2014, recently won the creative duties for Prabhat Dairy. The account was won post a two month long pitch involving multinational agencies and independent hot shops.

Ajit Jadhav, general manager, marketing, Prabhat Dairy, says in a press release, "Prabhat Dairy is a dynamic FMCG organisation that has continuously kept pace with the consumer's evolving needs. We believe that with our emphasis on unmatched quality and our vast experience in B2B (where we have worked with some of the most demanding clients), we now have a complete package to take the Prabhat brand story further so as to make it a part of every Indian household. And that is where I see good advertising and communication plays a huge role."

Vikram Gaikwad, co-founder and chief creative officer, Underdog, says in a press release, "It's impossible to put in words the thrill of winning an account that has so many exciting brands in its armoury. For all of us at Underdog this is a huge opportunity across the board and we truly look forward to realizing the mandate with love and commitment."

Vistasp Hodiwala, co-founder and chief creative officer, Underdog, says in a press release, "Prabhat is much more than the sum of its many products. While every product in itself offers a stirring challenge, its how we go on to build the overall equity of Brand Prabhat and the architecture of all the sub brands around it which presents us with an even more inspiring prospect."