Pops to call his venture Hyper Collective

He decided to move on from SapientNitro, last month.

KV Sridhar aka Pops has revealed the name of his new creative shop. It will be called Hyper Collective. He will be founder and chief creative officer of the new Mumbai-based agency.

Recall that last month we reported on Pops deciding to move on from SapientNitro (a Publicis Groupe-owned firm) to launch his own venture. He was chief creative officer at the agency. Pops came on board to handle the India operations of SapientNitro in 2014, before which he was with Leo Burnett, where he worked as chief creative officer, India subcontinent.

For the record, Pops has spent around 32 years in the advertising industry, of which 17 years were at Burnett.

He will reveal more details about Hyper Collective in the coming weeks.

Watch this space for more.