Nitin Pradhan joins Publicis Capital Delhi as Head of Creative

Pradhan was previously working with Curious Films as a director.

Publicis Capital Delhi recently announced the appointment of Nitin Pradhan as head of creative. Pradhan, a veteran in the industry, has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

Bobby Pawar, chief creative officer and managing director, South Asia, says in a press release, "I'm a firm believer that great work comes from a culture that is a greenhouse for creativity. It's fragile and it depends on great leaders. I'm really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas."

Hemant Misra, chief executive officer, Publicis Capital, says in a press release, "I am really excited at Nitin's joining. His width of experience is crucial for us to further add value to creative solutions for our clients. Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital."

Commenting on his appointment, Pradhan says in a press release, "Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it's not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team."

Pradhan, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns like - KBC Season 2 : Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.