Nirvik Singh assigned additional role at GREY group

Singh will take on the additional role of chairman and CEO for the agency's Middle East and Africa region.

GREY group has announced that Nirvik Singh, chairman and chief executive officer (CEO), GREY group Asia Pacific since 2009, will now take on the additional role of chairman and CEO for GREY group's Middle East and Africa region.

Commenting on the development, Jim Heekin, chairman and CEO, GREY group (Global) says, "(Nirvik) Singh has been a prime mover in our dynamic growth and development in Asia. He has been relentless in building our geographic footprint with premier acquisitions, accelerating our offerings in a host of disciplines including digital and shopper and raising the creative bar. He has won every major professional award in Asia. I know he will bring the same single-minded dedication and achievement to his added responsibilities."

In his newly elevated role, Singh will continue to work closely with Heekin, and Michael Houston, global president, GREY.

A 27-year industry veteran of the global advertising and marketing agency headquartered in New York City, Singh has helped in the growth and development of the network's comprehensive offerings across Asia.

He has been instrumental in the development of GREY's digital and shopper offerings in the region. Under his leadership, the following accounts have been added to the GREY network - RC&M (Rural Communications and Marketing services) in India, Yolk (Interactive and Digital media network) in Singapore, DPI (Shopper), Star Echo (Marketing Services) and ArtM (Integrated Communications) in China, Vinyl-I (Creative Digital agency) in South Korea and nudeJEH (Advertising and Digital agency) in Thailand amongst others.

GREY group's clientele includes Procter & Gamble, GlaxoSmithKline, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, GREY group covers 28 cities in 16 countries, and works with brands such as Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, and Qatar Airways.