Blaupunkt enters into mobile business, signs The Links as lead advertising partners

Delhi based IT and telecom distributor Vidhur and Co will launch Blaupunkt products in India and other SAARC markets.

Blaupunkt, the German consumer electronics and technology company has announced its entry into the mobile phone accessories segment. New Delhi based IT and telecom distributor Vidur and Co will launch Blaupunkt products in India and other SAARC markets through an exclusive brand licensing agreement. They have signed The Links India as their lead advertising partners. The mobile phone accessories range will include wired earphones, Bluetooth earphones, power banks, data and charging cables and wireless charging docks.

Tim Guillois, cheif executive officer, The Links India, says in a press release, "It's a challenge, but at the same time a very exciting opportunity. Our team is all set to break convention and deliver the best." France-based The LINKS, a full-services marketing and communications group, began its operations in India last year

Madhur Madhav, director, Vidur and Co. adds, "After mobile phone accessories, we are going to launch smartphones, phablets and smart watches in India and other SAARC countries by next year. The Indian consumer thinks very differently, hence, Blaupunkt's strategy for the Indian market is different from its global strategy. The Links India is an interesting amalgam of youthful unorthodoxy and mature restraint. We aim for a long and fruitful association."

The German company is also known for its car multimedia systems, air treatment equipment, LED lighting, navigation systems, telematics and home security products globally.