Eggfirst bags creative and digital duties for Valentine

The account was chosen after a multi-agency pitch.

Eggfirst, a Mumbai-based creative agency, recently bagged the creative mandate of the loungewear and lingerie brand Valentine. Ashapura Intimates Fashion designs, markets and distributes fashion clothing products under the brand name Valentine. The brand caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.

After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy and management.

Harshad Thakkar, chairman and managing director, Ashapura Intimates Fashion, says in a press release, "We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh. I think they were the only agency which understood a brand owners' concerns."

Ravikant Banka, chairman and managing director, Eggfirst, says in a press release, "We are really happy to bag the creative duties after the extensive multiagency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights."

The brand has a national level retail presence as well as 25 exclusive brand outlets currently and plans to open 100 new EBOs in the next two to three years.