FCB Ulka Bangalore bags advertising duties for AVT Premium

AVT Premium is the AVT Group's flagship tea brand that enjoys leadership status in Kerala and Tamil Nadu...

AV Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand AVT Premium. FCB Ulka Bangalore's portfolio already includes marquee clients such as ITC Biscuits and Confectionery, and Wipro Consumer Care and Lighting.

Speaking about the win, Nitin Karkare, CEO, FCB Ulka, says, "We are delighted that AV Thomas & Company has chosen us as the advertising partner for its flagship tea brand AVT Premium. We are proud to work with it in order to ensure that AVT Premium builds on its leadership status in the market."

Swati Bhattacharya, CCO, FCB Ulka, says, "AVT Premium is a brand we're very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to create some great work on the brand."

Menaka Menon, vice-president, FCB Ulka Bangalore, adds, "Since AVT Premium is an out-and-out market leader with a long standing equity in its markets, we needed to figure out how we could build on all that the brand already stands for. Going ahead, we look forward to create work that will help the brand scale new heights."

AVT Premium is the AVT Group's flagship tea brand, a brand that enjoys leadership status in Kerala and Tamil Nadu. AV Thomas & Company is part of the multi-faceted AVT Group of Companies founded in 1925 with diversified interests in plantation, biotechnology, leather, oleoresin, value-added spices, and consumer products in the food and beverage category.

Commenting on the move, Ravi Sanker, CEO, AVT consumer products, says, "We are pleased to work with FCB Ulka. The team has shown willingness to go the extra mile to understand our brand, the market, and the opportunity in front of us. We appreciate its collaborative approach and are expecting excellent and effective work from them."