iProspect's new campaign celebrates the talents of its employees

Titled 'It's Who We Are', the global campaign features six staff members, who talk about how indulging in their individual passions improve their work quality.

It's often said that the only way to do good work is to love what you do. And, iProspect, the digital performance agency from the stables of Dentsu Aegis Network, endorses it as is evident from the company philosophy.

To further reinforce its belief, the agency has, as part of its global brand campaign 'It's Who We Are', conducted a search for the faces of iProspect in its 84 offices across 52 countries that support its philosophy. The selection process was open to more than 3,200 employees. As a result, the exercise brought together an eclectic mix of six people with varied backgrounds, seniority, and expertise.

The campaign features iProspect employees Kou Luogon, senior associate, iProspect Texas and an Olympic athlete, Jonas Sommer, digital operations analyst, iProspect Singapore and a scuba-diver, Melanie Sfreddo, digital assistant, iProspect Argentina and pro wakeboarder, Vinncent Ngyuen, senior associate, iProspect California who has a passion for cooking and volunteering at the local children's shelter, Birgit Gerlinger, director, SEA, iProspect Germany and a rock- climber, and Gil Jones, CEO of iProspect Israel, a keen drummer.

The campaign tells us how employees working at iProspect utilise their respective skills and talents beyond work, which not just helps enhance their quality of work, but also helps maintain the much-needed work-life balance.

Commenting on the campaign, Misty Locke, global chief marketing officer (CMO), iProspect, says, "The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners."

Commenting about the talented staff at iProspect, Locke says, "We have tremendous talent here at iProspect, and that is what this campaign encapsulates. iProspect is staffed almost exclusively by millennials (90-95 per cent) who have very different expectations in the workplace. As an organisation, we don't define value by the number of hours someone has put in, but instead focus on our productivity and output."

The campaign will be promoted through social media platforms such as Facebook, YouTube, Instagram, Snapchat, and Twitter, as well as native advertising.

Speaking about the campaign, Vivek Bhargava, chief executive officer (CEO), iProspect India, says, "At iProspect India, our people are our backbone, we are nothing without them. We hire the best of the talent in the industry and invest in consistent learning and development, we bring on board those with a passion to make a difference and contribute to the larger digital world. We respect the individual and strive to create a happy environment that is enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do every day as individuals, both inside and outside the office."

Bhargava feels that when employees are able to develop their passions that energy flows over into their work, allowing them to constantly deliver their personal best and superior work for clients. "Nothing thrills me more than to see our brand evolve and improve through our talent," he says.

iProspect is known for its innovative training and development initiatives such as the world's first NEXTGEN programme it launched with Google last year to offer tailored digital marketing training to its staff. NEXTGEN is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars, and certifications focussing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.

iProspect is a global business performance agency - buying media and driving business performance for brands. Founded in 1996, iProspect has since become part of the Dentsu Aegis Network, and now drives business performance for some of the world's leading advertisers including adidas, Reebok, American Express, Burberry, General Motors, Hilton, Nokia, and Shangri-La Hotels and Resorts.