Culture Machine launches 'Om Bhajan Bhakti’, a devotional content digital channel

The channel has exclusive live video access to holy shrines across India for 'darshan’.

Culture Machine, a digital content media company, recently launched a devotional channel for the digital platform called 'Om Bhajan Bhakti’. The channel will combine stories from the world of devotion, and pair them with Facebook Live and 360-degree videos of rituals, for the first time on Facebook.

The content of Om Bhajan Bhakti caters to the robust spiritual community across the globe, which can now experience among other things, the live streaming of some of the most visited religious places in India and participate in the actual 'darshan’ through the 360-degree videos. The channel explores the spiritual and devotional space by providing unique experiences and learnings to viewers.

All devotees who long to visit the sacred Shree Siddhivinayak Ganapati Mandir, but are unable to do so can now virtually offer their prayers and 'darshans’ through Facebook Live on Culture Machine’s Facebook page 'Om Bhajan Bhakti’.

The channel also has exclusive live video access to holy shrines across India such as the Kashi Vishwanath Temple in Varanasi, the Somnath temple in Saurashtra in Gujarat, Mahavir Mandir dedicated to lord Hanuman in Patna, and the Iskcon temple in Vrindavan.

The content available on the digital channel will benefit both the learned and the laity, as it brings home the main theme in a simple and easy to understand format.

Sameer Pitalwalla, chief executive officer and co-founder, Culture Machine, says in a press release, "Culture Machine's aim is to create great digital media brands that people love. As India goes digital in smaller towns and villages, our endeavour is to create brands that will reflect passions for an emergent digital audience."

He adds, "Facebook offers a rich toolkit for video and has become the platform of choice for us to innovate upon, through our technology and content partnership."

Vishu Ray, media partnerships TV and original content, Facebook India, says in a press release, "Devotional content is one of the more popular categories of content in India. Innovative endeavours like 'Om Bhajan Bhakti’ will provide people with an opportunity to engage with and share things that deeply matter to them with their family and friends."