Famous Innovations wins D'Decor's creative mandate

The agency will soon release a new campaign across TV, print, and digital platforms.

D'Decor, a luxurious home furnishings brand, has appointed Famous Innovations as its creative agency. The account was won after a multi-agency pitch recently. The agency will soon release a new ad campaign featuring Shah Rukh Khan and Gauri Khan, across television, print, and digital platforms.

Commenting on the win, Avinash Shenoy, business head, Famous Innovations, says, "As a brand, D'Decor is an international trendsetter, well-known for excellence and innovation. It will always continue to shape the category through innovations in products and experience, thereby offering greater value to the consumer. We look forward to being its partner in these innovations and take its brand positioning of 'Live Beautiful' to the next level."

Nikita Desai, ‎vice-president, strategy and new business, D'Decor, says, "We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance. We believe that with Famous Innovations, we will be able to take our philosophy ahead in a stronger way."

Famous Innovations' clients include Raymond, Titan, Lakme, Sobha, Nestle, Snapdeal, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Vadilal, Forbes, and Myntra.