Tokri.com assigns strategic and creative duties to IBD

The account was won following a multi-agency pitch.

IBD, a Percept company, has won the strategic and creative mandate of Tokri.com, a Pune-based hyperlocal grocery and daily needs' delivery brand. The account was won following a multi-agency pitch.

Winning the pitch entailed a thorough strategic understanding of consumer behaviour and the operating market dynamics, says the agency in a press release.

The agency put to use its understanding of creating a 'rapid brand value' where it not just provided a differentiated strategy for Tokri.com, but also brought on board popular actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand.

Commenting on the development, Neeraj Kansal, founder, Tokri.com, says, "IBD has added tremendous value in building our brand Tokri.com. It has been insightful and strategic, and delivered outstanding creative work. Having the right partner in today's world of brand and business is critical for success. We are happy to have IBD as our communications partner, as it understands the nuances and pace of both the market and the consumers. We look forward to some great creative work from IBD."

Commenting on the account win, Rahul Gupta, managing director, IBD, adds, "For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We look forward to do some good creative work on the brand."

Tokri.com is a Pune-based hyperlocal delivery start-up. It is a one-stop portal where fresh fruits, vegetables, and groceries are delivered at your doorstep. The start-up follows a hybrid model comprising of a marketplace and inventory. It sources grocery from distributors, wholesalers and neighbourhood stores to procure vegetables and fruits directly from farmers.

IBD India is a Percept-Hakuhodo company that offers creative solutions across the entire communications spectrum such as strategic planning, research, public relations, corporate identity, advertising, marketing communications, events, and interactive media. Its clientele includes Only Vimal, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 mall, and the TAJ Group of Hotels.