Arun Raman returns to GREY group India as national planning head

He was earlier director, client-servicing, at the agency.

GREY group India has announced the appointment of Arun Raman as national planning head. The appointment marks his second innings at the agency. Raman worked at GREY group India from 2000-2002 in the capacity of director, client servicing.

Raman, who will lead the agency's strategy offering across its offices in India In his new role, will operate from the agency's Mumbai office and will report to Sunil Lulla, chairman and managing director, GREY group India.

Commenting on Raman's appointment, Lulla says, "We welcome (Arun) Raman back on board. His stellar experience and understanding of brands across numerous branding disciplines is truly remarkable. With the right attitude, mindset and unique working style, he is undoubtedly one of the best planners we have hired to give demonstrable impact on our existing and new brands, creativity, businesses, and people. We are happy to have him back in the space that he can explore freely to lift our brand's strategy and able to give a whole new identity to our agency and client's products."

Raman returns to GREY group India from Lowe Lintas, where, as executive director, he worked across India and Sri Lanka on an array of clients such as Tata Beverages, Unilever, Axis Bank, Britannia, and Indian Rayon.

In a career spanning over 23 years, Raman has worked with Lowe, StrawberryFrog (now called Famous), Publicis, GREY, and DDB Mudra across sectors such as financial, fast-moving consumer goods (FMCG), textiles, automobiles, beverages, real-estate, telecom, and corporate and has extensive consumer management experience. Clients he has serviced include Titan, Raymonds, and Mahindra.

Speaking of his move to GREY, Raman says, "GREY Group is truly playing the 'integration' game impressively. I look forward to elevate the famously effective credo of GREY to become a way of life across our offices and teams. And, we are going to have loads of fun looking for new opportunities across our truly impressive current client roster, as well as the kind of clients we seek."