Asymmetrique wins integrated mandate for Nordusk LED

The agency will handle the creative, media, and digital duties for the Kolkata-based lighting solutions provider.

Asymmetrique, a digital-led branding, marketing, and advertising solutions company has won the integrated mandate for the Kolkata-based Nordusk LED.

The agency will carry Nordusk's proposition to its consumers and business partners, and create brand differentiation in a rapidly growing category. It has been awarded the company's integrated mandate including brand/product ATL and BTL, strategic and tactical digital marketing, 360-degree media strategy, and channel loyalty solution development on a pan-India basis.

Sandeep Tekriwal, managing director, Nordusk LED, says, "We were keen to associate with someone who understands our marketing requirements and differentiates our brand in the market, even as we focus on growing sales at a rapid pace. We are positive that Asymmetrique will be a long-term partner at a strategic and tactical marketing level for Nordusk, and will help us build India's premier brand in this space."

Commenting on the win, Nitin Gupta, CEO and managing director, Asymmetrique, adds, "We are thrilled to partner with a brand that understands the need for a strategic approach to marketing. The Nordusk team has inherent strength in channel-building, which needs to be supported with a robust demand-generation engine in order to achieve market leadership in LEDs. We look forward to combine our respective strengths in accomplishing this goal together."

The first phase of the campaign is expected to roll out next month in West Bengal and Eastern India markets.

Asymmetrique is a digital-led brand solutions company. Its core strengths lie in the convergence of human analytics with marketing technology and creative communications to create brand solutions for the digital generation.

Nordusk comes under the aegis of The Karuna Group, which claims to be a Rs 1,400 crore corporate house with businesses spread across distribution, retail, and financial services. Inspired by the Northern Lights of Norway, Nordusk aims to bring the best of LED technology to India and is a 'green initiative' inspired by Norway's ingenuity in reducing its carbon footprint. The company has set tackling climate change as its goal and provides solutions to make spaces carbon neutral and help build a more sustainable planet.