Piaggio's Aprilia awards its digital mandate to DigitasLBi in India

The agency will work on the brand's digital campaigns from its Mumbai office.

DigitasLBi recently won the account of Aprilia, a brand from the Piaggio stable. The agency has been handling all digital activities for Piaggio's scooter brand Vespa since 2013. DigitasLBi's Mumbai office will service the Aprilia account for Piaggio.

This year marks the launch of the brand in the Indian market with the fierce and powerful sports-scooterbike Aprilia SR150. The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future.

Ashish Yakhmi, head of marketing, Piaggio Group, says in a press release, "DigitasLBi has always shown a deep understanding of the brands it handles and we have seen the insightful work it has delivered on Vespa. We are happy to have the agency on board for Aprilia and extend our association. We look forward to some great campaigns!”

Commenting on the account win, Amaresh Godbole, managing director, DigitasLBi, India, says in a press release, "DigitasLBi is proud to partner Piaggio on Vespa, and now this mandate extends our strategic alliance to another marquee brand. We are honoured to be associated with Aprilia and excited by the vision for the brand.”

He adds, "DigitasLBi has a pivotal role to play given the nature of the category and audience. We hope to help chart the digital roadmap for this iconic brand in India.”