Orchard Advertising appoints Ganga Ganapathi Poovaiah as Sr VP and branch head

Poovaiah will work from the agency's Bengaluru office.

Orchard Advertising recently appointed Ganga Ganapathi Poovaiah as senior vice-president and branch head for its Bengaluru office.

Poovaiah has 18 years of experience, of which eight years has been in advertising, following which she spent five-and-a-half years at HP Global Analytics. Her advertising stint began with DDB Mudra, followed by Ogilvy India. She has worked on brands such as IBM, TTK Prestige, Titan, Lenovo, and Diageo.

After moving away from advertising for a few years, Poovaiah moved back to Ogilvy in 2013 as vice-president to handle IBM's account. Her last stint was with Ogilvy Soho Square as vice-president and head of office, with brand engagements such as Himalaya Herbals, Bengaluru International Airport, Air Asia, and Diageo.

Speaking about her new role, Poovaiah says in a press release, "For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years spent in advertising, one grows to love the business for everything that it can be, and must be."

She adds, "I hope to make a difference to this wonderful world we love while also achieving some ambitions that are very close to my heart in the space of growing people, storytelling, and concrete business impact."

Apart from her job, Poovaiah is actively involved in the #saveRCauvery campaign. She also champions the cause of greater gender diversity in the corporate world.

Speaking about Poovaiah's new role at Orchard, Kaizad Pardiwalla, chief operating officer, Orchard Advertising, says in a press release, "(Ganga) Poovaiah has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, and Himalaya. Orchard is an agency with tremendous upward momentum, constantly pushing business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). It is, today, recognised as a great place to grow for brands and professionals alike. I am delighted that a talented and creative professional like Poovaiah is on board to drive our vision and purpose further."

In her new role, Ganga will replace Neha Contractor, current branch head and vice-president at Orchard's Bengaluru office. Contractor, who joined Orchard in March 2014, will take up a different role within the Group.