Dentsu Impact wins creative mandate for Ikea in India

Ikea, the ready-to-assemble home furnishing company, is set to open its first store in India in 2017.

Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for the ready-to-assemble home furnishing company Ikea, which is all set to launch in India in 2017.

The pitch lasted for around three months before team Dentsu was brought onboard as the brand’s creative partner.

Commenting on the association, Ulf Smedberg, country marketing manager, Ikea, says, "We have high expectations on ourselves and Dentsu to build a strong partnership in India, and use our collective knowledge, creativity and experience to launch IKEA in the most successful way."

Adds, Amit Wadhwa, president, Dentsu Impact, "To describe the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. It was one of the most structured pitch processes that we have ever gone through."

"What could be more rewarding than having been chosen by one of the most creative brands in the world to create their communication? We certainly must have done something right. And we did. We were not only very proud of the work we presented but also extremely sure of its potency," states Soumitra Karnik, national creative director of Dentsu Impact.

In India, Dentsu Aegis Network is supported through its global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum, psLIVE, Amnet, MKTG – and the Dentsu branded agencies - Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also newly added to the group are the recently acquired local brands - Milestone Brandcom, WATConsult and Fountainhead.