IBD wins integrated communications mandate for Morisons Baby Dreams

The account was won following a multi-agency pitch.

IBD, a Percept company, has won the 360-degree communications mandate for Morisons Baby Dreams, the baby care brand from J L Morison (India). The account, which was won following a multi-agency pitch, includes managing the brand's creative, strategic, as well as digital portfolio.

The agency's pitch process involved its knowledge of the baby care segment, as well as an understanding of the behaviour and aspirations of millennial mothers.

Commenting on the win, Sakshi Mody, promoter-director, J L Morison, says, "We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD's brand development approach has been spot-on and we are sure the campaign it is working on for us will be a winner!"

Rahul Gupta, managing director, IBD, adds, "The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are excited to have won this mandate and look forward to roll out some really exciting work on the brand."

J L Morison has been known for its brands in the baby care, personal care, and healthcare segments for over 80 years. Morisons Baby Dreams, the baby care segment of J L Morison, serves the needs of babies between 0-2 years of age.

IBD India is an integrated brand development division of Percept-Hakuhodo. Its clientele includes SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 mall, and the TAJ Group of Hotels.