Creativeland Asia wins integrated mandate of Godrej Masterbrand

The mandate includes managing the digital, social, and mainline duties for the brand.

Creativeland Asia has bagged the integrated duties of Godrej Masterbrand, which includes brands like Cinthol, Godrej No.1, Godrej Expert, Godrej aer, and Protekt, on which the agency has worked in the past.

As part of the win, the agency will manage the digital, social, and mainline duties for Godrej Masterbrand.

The agency's in-depth understanding and interpretation of Godrej, both as a corporate, as well as a brand that touches millions of lives every day, helped it co-craft the purpose of the global conglomerate, says the company in a press release.

Shireesh Joshi‎, chief operating officer (COO), strategic marketing group, Godrej, says, "Godrej Masterbrand is excited to have Creativeland Asia on board as the creative agency. Look forward to work with it on many successful and award-winning campaigns. With its deep knowledge of the Godrej brand and its unique approach, it will be a win-win partnership for us."

Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, says, "Godrej Masterbrand is more than a mandate. It is a responsibility especially given the fact that it straddles such a varied portfolio from FMCG and real-estate, to consumer durables, across multiple geographies. We spent a year-and-a-half to get a deep understanding of the history, the culture, and the legacy of Godrej before even attempting to pitch for Masterbrand. Creativeland looks forward to contribute strategically towards an ever-evolving and contemporary Godrej Masterbrand."

Founded in 2007 by Sajan Raj Kurup, Creativeland has handled brands such as Cinthol, MTS, CCD, Frooti, The Indian Express, Audi, and Mercedes.