"42 sports, 14 live feeds" highlights Hotstar in campaign on Rio Olympics

Created by the in-house team of Hotstar, the campaign titled 'Life gives you tough choices' portrays the problem of plenty.

Come August 5 all Indian athletes representing the nation in Olympics 2016 will battle it out in Rio to win medals. But, it is not just the athletes who are wrapping up their preparations. The executives of the official broadcaster in India Star India, too are burning the mid night oil to make sure they rake in maximum eyeballs.

After dedicating eight channels for TV broadcasting the broadcast giant now has rolled out a campaign to promote the coverage on its online video platform Hotstar. Problem of plenty is what the campaign portrays, named 'Life Gives You Tough Choices' the films speaks about the live feeds available throughout the day. The streaming platform will cover 42 sports with over 3,000 hours of live streaming and video on demand.

The complete campaign will be covered in a series of three films, two of which have already been released. The first film, shot in a family setting, showcases the tough choices that a cute boy has to make in order to get what he wants.

The second campaign film humorously shows the predicament of a girl who's struggling with simultaneous appointments she has with the sporting legends at the Rio Games as she decides what to watch.

"The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, Social and Digital platforms," informs the streaming platform through a media statement.

"Hotstar has emerged as the nation's first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest," says Hotstar spokesperson.

Now it remains to be seen if 'Life Gives You Tough Choices' manages to generate adequate awareness about Hotstar's coverage. What also will be interesting to see is how the coverage contributes to the fast evolving Indian online streaming ecosystem.