Lenskart rides on Ola, provides free eye check up camps for drivers in Delhi/NCR

The activity targets 30,000-40,000 drivers during the two-week long initiative.

It's often said that our eyes are the windows to our soul as it is through them that we experience the intangible emotions and experiences around us. Yet, we hardly bother to get our eyes checked regularly.

To create awareness about regular eye check-ups and to ensure road safety, especially for cab drivers who ferry passengers from one end of the city to another, eyewear brand Lenskart has joined hands with the online cab hailing service Ola to provide free eye check-up camps to Ola driver-partners across Delhi/NCR.

Commenting on the development, Peyush Bansal, CEO and founder, Lenskart, says, "Operating with the idea to promote right eye vision and power for everyone, Lenskart is glad to move a step ahead and collaborate with Ola. With our increasing dependence on cabs for safe and easy commute, it is imperative that cab drivers have spot-on vision. Our aim is to put emphasis on road safety and we hope that this initiative will result in a successful association with Ola."

The two-week long activity which commenced on July 4, will continue until July 16, at Ola's offices in Noida and Gurgaon, and will be supported by optometrists from Lenskart. As part of the initiative, in addition to free eye-check-ups, Lenskart has also issued vision check cards to the drivers and is also offering spectacles at low costs, with a minimum price of Rs 299, to those who want to avail of the opportunity. Additionally, it is also offering special discounts on the complete eyewear range for those drivers who are interested in purchasing it.

Deep Singh, business head -- North, Ola, adds, "A good vision is very important to ensure that our driver-partners perform their duties in the best possible manner. It goes a long way in ensuring safety on the roads. Our association with Lenskart will enable free eye check-ups and spectacles at special discounted rates for our driver-partners. Initiatives like these fall in line with our endeavor to create a robust ecosystem for our driver partners to grow holistically while they drive Ola's mission of building mobility for a billion Indians."

The company, in a press release, claims that more than 3,000 driver-partners have already visited the eye check-up camps, and over 10,000 drivers stand to benefit from the initiative.

Over the last two years, Ola has taken up various financial and social initiatives for its driver-partners. These include partnering with Indifi for personal loans, and Bajaj Allianz for providing motor insurance solutions to its drivers. It has also set aside a fund of Rs 100 crore as investment in the driver ecosystem to help nurture entrepreneurship. The company has also initiated 'Ola Stars', the first-ever rewards-oriented programme in India for its drivers. The programme includes personal and professional benefits ranging from insurance, scholarship for children, and skill development training for family, to fuel discounts and car-servicing benefits.

Founded in January 2011 by IIT Bombay alumni, Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is a popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform. Using the Ola mobile app, users across 102 cities can book from over 4,50,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing, respectively. The app is available on Android, iOS, and Windows platforms. In early 2015, Ola acquired TaxiForSure, India's second largest cab aggregator, which continues to operate as an independent brand.

Founded in 2010, Lenskart, an online retailer of premium eyewear, claims to offer over 10,000 different styles across 100 stores in more than 66 cities in India. Its disruptive services include Free Home Eye check-up, 3D Try On, Free Home Trial, and First Frame Free.