Cleartrip appoints Mullen Lintas as its creative agency

The new account will be handled from the agency's Bengaluru office.

Online travel company Cleartrip has roped in Mullen Lintas to handle its creative duties. The agency was appointed after a multi-agency pitch following its presentation of a communications strategy that was forward-looking and in line with the expectations of the company.

The account will be handled by the Bengaluru office of Mullen Lintas.

On appointing a new creative partner, Subramanya Sharma, chief marketing officer, Cleartrip, says in a press release, "Consumers love us for the simple and superlative user experience, and we were looking for a partner to nurture and grow that. Mullen Lintas impressed us with deep consumer insights that it brought to the table, and complemented it with simple and crisp messaging."

He further adds, "Also, its understanding of the underlying media RoI (Return on Investment) immensely helps performance-oriented brands such as ours get better returns for every dollar spent. As Cleartrip completes 10 years, we are excited to partner with Mullen Lintas and help take the brand to a mobile leadership position in the categories of travel and local."

On winning the new business mandate, Amer Jaleel, chairman and chief creative officer, Mullen Lintas, says in a press release, "There was a twinkling of eyes and rubbing of palms and ping-pong of ideas right from the first conversation we had with Cleartrip that somehow told both sides that this was right. The effervescence was two-sided and the energy two-fold, evident in every facet of the partnership we have with Cleartrip."

Adding his views on the win, Virat Tandon, chief executive officer, Mullen Lintas, says in a press release, "Cleartrip is one of the pioneering digital brands of India. Over the years, it has been the first to bring innovations to the online travel business and provide a hassle-free experience to customers. We are excited to partner Cleartrip and build a strong brand for the future as the Indian traveller looks for richer experiences."