Cheil India to handle 'social listening' mandate for Aditya Birla Financial Services Group

The agency will provide social intelligence and insight mining through Cheil Pulse.

Cheil India has added yet another feather in its cap with its appointment as the social media agency for the Aditya Birla Financial Services Group, a non-bank financial services company.

The agency is tasked with the mandate to provide social intelligence and insight mining, including social listening, through its proprietary product Cheil Pulse.

Commenting on the appointment, Ajay Kakar, chief marketing officer - financial services, Aditya Birla Group, says, "Social media is a powerful tool to keep our finger on the pulse of the customer round-the-clock, through the year. Social media today, provides customers with a convenient platform to be at their candid best and express their choices, voices, and views freely. We believe social listening gives us a very important ear to the ground, and a start for our marketing and business decisions, across our multiple lines of business."

According to Shiv Sethuraman, Group president, South West Asia, Cheil, and Sanjeev Jasani, head digital, Cheil India, consumers today, live on the internet. "Social listening and insight mining is the new normal for consumer research. Our proprietary product, Cheil Pulse, is extremely sophisticated in terms of its capability to help understand the dynamics of consumer behaviour across the decision journey, in real time. We, at Cheil, are excited and honoured that the Aditya Birla Financial Services Group chose us to partner it," say Sethuraman and Jasani.