Fox Networks Group appoints Cheil as its creative agency

The agency will handle the National Geographic Channel and Fox Life, the Group's flagship channels.

Cheil India has been appointed as the Agency-on-Record (AoR) for Fox Networks Group India's flagship channel brands, the National Geographic Channel and Fox Life.

The account was awarded to Cheil after a robust multi-agency pitch.

Commenting on the win, Shiv Sethuraman, Group president, South West Asia Cheil, says in a press release, "We are delighted to partner with Fox Networks Group in India. As we take our relationship to the next level, we aim to drive two of the most incredible brands a notch higher. The win is testimony to our passion and commitment to deliver good work."

Swati Mohan, business head - India, Fox Networks Group, says in a press release, "We are excited to have Cheil join us on the journey to further strengthen our two global brands in India. Creativity and communication play an important role in the broadcast business, and Cheil India's integrated approach, coupled with its understanding of our brands makes it the perfect partner to steer our creative mandate."