Famous Innovations appoints Manish Ajgaonkar and Ferzad Variyava

Ajgaonkar joins as senior creative director, while Variyava has been roped in as Group creative director.

In a move directed at beefing up its creative team, Famous Innovations has announced the appointments of Manish Ajgaonkar as senior creative director, and Ferzad Variyava as Group creative director.

Ajgaonkar brings with him 18 years of experience, having worked with creative agencies such as HTA, Publicis Ambience, Saatchi & Saatchi, Contract, and Interface FCB.

Commenting on his appointment, Ajgaonkar says, "I feel there are very few agencies today that are actually changing their creative product and thinking to match the changing needs of advertisers. Famous Innovations is one such agency that has rapidly grown over the years and has developed a strong creative culture."

Variyava brings with him 15 years of experience. He has worked with agencies such as the DDB Mudra Group, Publicis Ambience, Alok Nanda & Company, and JWT. He has worked on marquee brands such as Volkswagen, Renault, Twitter, Thomas Cook, Tata Housing, and Lodha Builders. Variyava was most recently associated with DDB Mudra Group as its Group creative director.

Expressing his thoughts on his new role, Variyava says, "I have had the privilege of working with some of the most talented minds in the past and I now look forward to work with Raj Kamble who I have always considered as one of the most progressive people in the industry. I equally look forward to partner (Manish) Ajgaonkar, whose craft I have always admired. To me, an electric place like Famous Innovations is fertile ground to develop more inventive solutions for a newer, bolder breed of clients."

Famous Innovations, which was founded in Mumbai in December 2012 by Raj Kamble, has offices across Mumbai and Bengaluru. The agency offers solutions across the following verticals - advertising, design, and digital. The agency also handles Raymond, Titan, Lakme Salon, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Zivame.com, Vadilal Ice-Creams, and Forbes magazine.