OTT player Lukup Media appoints JWT as its creative agency

The agency will handle the company's ATL campaigns from its Bengaluru office.

Lukup Media, an over-the-top (OTT) service provider, recently announced the appointment of J Walter Thompson (JWT) as its advertising agency. The account will be handled by the agency's Bengaluru office.

The campaigns will be spearheaded by Senthil Kumar, chief creative officer, J Walter Thompson.

"The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. The opportunity to create digital-first content for a multi-screen content experience product is huge, and my team is really excited with this win," says Kumar, in a press release.

Elaborating on JWT's mandate, Kumar adds, "Our creative ambition is to amplify this concept and deliver insightful communication for Lukup Media and ensure that we partner the success story of the brand from the start-up to the finish line."

JWT will comprehensively handle the ATL (above-the-line) mandate of Lukup Media, and work towards creating campaigns that will help form an emotional connect and brand recall among consumers. JWT's expertise will come highly handy in standardising consumer touch points with consistency in terms of tone and language.

Commenting on the appointment of JWT, Dhiraj Chadha, head of marketing, Lukup Media, says in a press release, "JWT is one of the premium advertising agencies in our country, globally known for its creative and unique ad campaigns. We are delighted to be partnering with it, and are positive that our combined efforts will deliver extraordinary response from customers. The agency is currently working on the core proposition and positioning, and we are confident that the final output will be incredible."

Elaborating on the new win, Joy Chauhan, managing partner, J Walter Thompson, Bengaluru, says in a press release, "Lukup Media is poised to change the way we consume entertainment and information. The Lukup Player app is a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are delighted to have won this business, as it gives our young, tech-savvy talent the opportunity to be an integral part of the change this brand will bring in the world of entertainment and information delivery."