India wins 11 Pencils at D&AD Awards

Winners include BBDO, Ogilvy and Mather, McCann Worldgroup, Studio Eeksaurus Production, Sisterconcern Design, and Ambuja Cement.

At the 54th edition of the D&AD awards, a total of 749 awards were given away in 27 different categories. India bagged 11 Pencils, the level of which will be revealed at the ceremony which will be held on May 19, 2016.

BBDO India led the tally with four Pencils. It was followed by Ogilvy and Mather, Mumbai, which won three. A Pencil each was won by McCann Worldgroup India, Studio Eeksaurus Production, Sisterconcern Design, and Ambuja Cement. Last year, India bagged 19 Pencils, with McCann and JWT winning six Pencils each, followed by Ogilvy, which won four.

BBDO India's
'Share the Load'
for Ariel took home the Pencils in three categories -- Integrated Large Businesses (over 500 employees), Advertising, and Marketing Communications - Brand and Ambient. The agency's
'Touch the Pickle'
campaign for P&G's Whisper picked up one more Pencil in the Integrated Large Businesses (over 500 employees) category.

Ogilvy and Mather Mumbai's
#GodSaveTheOcean
won in the Sustainable Product Design category. The winner in the Integrated Digital campaigns, and Advertising and Marketing Communications - Not for Profit categories was the agency's
'Beauty Tips by Reshma'
campaign.

'Musical Instruments' by McCann Worldgroup India,
'Rajasthan Tourism Logo Reveal'
by Studio Eeksaurus Production, and 'Two Sisters' by Sisterconcern Design Studio bagged a Pencil each in Illustration for Advertising, Animation for Film Advertising, and Stationery categories, respectively. And, in Casting for Film Advertising category, the Pencil went to Ambuja Cement's
'A Giant's Story'
.

D&AD has four sets of awards including Professional, Next, New Blood, and Impact. D&AD and its members represent the creative, design, and advertising communities worldwide. As a non-profit advertising association, all D&AD's surpluses go to programmes such as New Blood, to inspire the next generation of creative talent and stimulate the creative industry to work towards a fairer and more sustainable future.

The Awards were started in 1962 by a group of designers and art directors who came together to celebrate creative communications and raise the standards within their industry. The group called itself British Design & Art Direction, and went on to organise the first Awards event the following year.