Dheeraj Sinha joins Leo Burnett as chief strategy officer, South Asia

Previously, Sinha was chief strategy officer, South and South East Asia, Grey Group.

Leo Burnett has announced the appointment of Dheeraj Sinha as chief strategy officer, South Asia. He will work out of the agency's Mumbai office and will manage the agency's planning function across South Asia.

Previously, he was chief strategy officer, South and South East Asia, Grey Group.

Saurabh Varma, chief executive officer, Leo Burnett, South Asia, says,"We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency... We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there."

Says Sinha, "There's great energy around Leo Burnett in India, and I am looking forward to being a part of it ... There's also a serious ambition to create work that's in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of," adds Sinha on his appointment.

Sinha brings with him 17 years of industry experience. Agencies he has worked at include McCann Erickson, Euro RSCG, Bates and Grey. Brands he has worked on include Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare, among others.