Leo Burnett's Rajeev Sharma joins Ormax Rhodium as CEO

He resigned as national head of planning and strategy at Leo Burnett last week.

Ormax Rhodium, the high end business consulting division of Ormax Consultants, has appointed Rajeev Sharma as CEO. Previously, he was with Leo Burnett as national head of planning and strategy.

Sharma has over 32 years of experience in the industry. Brands he has worked on in his career so far include Thums Up, Iodex, Ultratech Cement, Ceasefire, Lakme, Johnsons Baby Oil, Glucon D, McDonalds, HDFC Life and Complan, among several others.

Vispy Doctor, MD and founder, Ormax Consultants, says in a press release, "I've known and worked with Rajeev for over 20 years... he has a unique ability to, laterally and almost magically, arrive at the central thought, the crux, of any discussion. It was mainly this that made me want him to head Ormax Rhodium...."

Sharma says, "Many things have to conspire to make organisational brands grow, but identifying precisely what brings it all together is where the high ground really is. It takes sensitivity, experience and rigour to locate this... whenever Vispy and I have worked together, the alchemy of skill sets has identified this sweet spot for growth, repeatedly and with great accuracy."