Rage appoints Neville Medhora as head of India business

Medhora's last assignment was as head of Rediffusion-Y&R's Mumbai office.

The digital communications agency Rage Communications, has appointed Neville Medhora as its head of India business. Medhora, who until recently was the head of Rediffusion-Y&R's Mumbai office, has 22 years of experience with various advertising agencies in India.

Apart from Rediffusion-Y&R, Medhora has also had stints with Equus, Saatchi & Saatchi, TBWA, and JWT.

Commenting on the appointment, Karthik Kumar, director, Rage Communications, says "Medhora's joining Rage will add significant depth to Rage's overall offerings in India. It will bring fresh thinking in the way Digital will contribute to its clients to build strong and sustainable engagements with their consumers."

Talking about his new role, Medhora says, "Indian marketing is on the cusp of change with respect to Digital. Marketers are beginning to realise that Digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realise this, they also discover that Digital is not just 'shoot-and-scoot' advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact."

Medhora further says, "Rage, through its 20 years of existence, has developed the necessary depth of functional expertise and technology skills to aid marketers traverse these new challenges, thus making it a natural choice for me!"

Medhora caught the Digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional offline format. Recognising its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world, following which he has now joined Rage Communications.

Rage is a full-service digital communications agency focussed on harnessing internet technology to help clients meet their business objectives. Established in 1996, it offers online solutions across website design and development, web and mobile apps, online marketing, online workflow applications, search marketing and web analytics. With over 200 digital professionals across the entire digital domain, Rage operates from offices in Chennai, Mumbai, Sydney, and Singapore and claims to have a global client roster that includes Fortune 50 companies.