DigitasLBi appoints Vineet Singh as client partner, Delhi

Singh will report to Prithviraj Banerjee, head of agency, India, DigitasLBi.

DigitasLBi India has appointed Vineet Singh as client partner - Delhi. He will report to Prithviraj Banerjee, head of agency, India, DigitasLBi.

Singh comes with over 10 years of experience, and has worked with several global marketing communications companies. He has been instrumental in driving growth and thought leadership for global and local brands.

Speaking on his new role, Singh says, "My goal at DigitasLBi is to supercharge an already strong growth engine across new business development, as well as existing partnerships. I also plan to leverage my experience of working in both MNC and start-up environments to further strengthen and evolve our digital proposition."

Commenting on the appointment, Banerjee says, "Singh has high levels of strategic prowess and unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for."

Singh has earlier worked with Google where he helped multinationals meet their online advertising, branding, and performance needs. Moving on from Google, he joined the e-commerce logistics start-up Delhivery, where he helped set up its omni-channel services business in India. In 2015, he co-founded Upbeat Retail and took on the task to change the outlook of Indian consumers towards imported goods in terms of pricing, quality, and access.

DigitasLBi is a global marketing and technology agency. The agency, which has 40 offices across 26 countries, claims to employ over 7,000 digital experts. DigitasLBi's skills span insight, brand-building, content creation, and distribution, as well as the ability to help clients organise themselves for the consequences of change.

DigtasLBi is one of the core brands that form the Publicis.Sapient platform. In India, DigitasLBi employs over 275 digital professionals across Mumbai, Delhi, and Ahmedabad, and strategically partners several Indian and MNC clients such as Tata Motors, Larsen & Toubro, HDFC Life, Johnson & Johnson, Parle Agro, Dabur, Mondelez, Nivea, and Godrej.