Goa Fest 2016: JWT wins three Gold Abbies

The agency went on to win the Abbies under Radio Single, Public Relations and Brand Activation categories.

In the Radio Single category, JWT went on to win a Gold for the Godrej Dual Video Door Phone (MAMA) in sub-category 5c: Household and Business Appliances.

In the Print Craft category, Taproot Dentsu bagged a Gold Abby for Indian Outdoor Advertising Association (Newspaper Works Best In Outdoor; Radio Works Best In Outdoor; Television Works Best In Outdoor; Digital Works Best In Outdoor) in sub-category 24G: Best Use Of Photography.

In the Broadcaster category, Star India won a Gold Abby for Star Sports (Mauka Mauka) in sub-category 8: Best TV Sports Channel Programme Promo. Zee, too, went on to win a Gold Abby for &pictures (Bond Vs Bond) in sub-category 9: Best Movie Promo by a Movie Channel.

In the Public Relations category, eight Gold Abbies were awarded in total.

The Colombo-based agency Sarva Integrated won two Gold Abbies for brand Mawbima (Mawbima Vesak Lanterns) in two different sub-categories: Cat 22j: Media and Publications, and Cat 22n: Corporate.

The next PR agency to win a Gold was JWT for Lux (Perfume Portraits) in sub-category 22c: Consumer Goods: Toiletries, Cosmetics and Healthcare.

Dentsu Webchutney was the next PR agency to win for Helpusgreen (Helpusgreen - Sow, don't throw) in sub-category 22i: Household Products and Maintenance.

Happy Creative Services won a Gold Abby for OLA (OLA Boat) in sub-category 22n: Corporate.

Cheil India won a Gold Abby for Channv Foundation - Stop Acid Attacks (Donate a Face) in sub-category 22o: Public Service, Appeals and Charity.

The next agency to win a Gold Abby was Seagull Advertising for Aapla Ghar (Wari) in sub-category 22r: Events and Experiential PR.

The last agency in the list to win a Gold Abby was Publicis Communications for Ambuja Cements (A Giant's Story) in sub-category 22s: Celebrity Endorsement.

In the Direct category, Dentsu Creative Impact won a Gold Abby for Max Healthcare (One Breath - He, She and Them) in sub-category 19c: Direct Response Print.

In the same category, Taproot Dentsu went on to win a Gold Abby for The Times of India (Waiting For You) in sub-category 19h: Direct Campaign Using Any 2 Form.

In the Brand Activation category, DDB Mudra Group, Cheil, and JWT went on to win a Gold Abby each.

DDB Mudra Group won a Gold for Unicef, India (Paheli ki Saheli) in sub-category Cat 21s: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) Including, Out-of-Store Sampling, Glasses, Beer mats and Ashtrays, Flyers, Stickers, signage, Street art, Street furniture, and Transit advertising.

Cheil India went on to win a Gold for Samsung Joy Plus Televisions and Sanjay Gandhi Animal Care Centre (Spread the Joy) in sub-category 21u: Use of Customer in-Store Experience Including: In-door Temporary Installations and Displays, Using Samples, Special Discounts, Customer Marketing, Promotions, Incentives, Product Demonstrations, Store-within-a-store, Banners, Posters).

JWT was the last agency in the list to win a Gold Abby for Airtel (Udaan) in sub-category 21v: Sponsorship or Partnership Campaigns for a Campaign That Utilised a Sponsorship or Tie-in Partner Effectively (Sports or Entertainment).

In the Branded Content category, Brave New World Communications was the only agency to win a Gold Abby for The Roadster Life Co (Roadster Pocketman) in sub-category 20B: Best Non-Fiction Programme, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Entertainment Show Around a Product(s) or Brand(s) Including TV, Mini-series, Web series, Cinema, DVD releases, and Online/Digital).

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