It is the only publication to sweep all Gold metals
Advertisment
A look at this year's Publisher Abby winners. Jagran Prakashan’s Dainik Jagran swept the Abbies with three Gold awards. The first Gold was won for its campaign titled ‘Preparing the City for the Unknowable’ in the Best Marketing of a Printed Newspaper/Edition category.
The second Gold was won for its ‘Aligarh Lake Campaign: A Newspaper Acts as a Galvanising Force to Revive a Dying Lake’ in the Best Promotion Of a CSR/Cause Related Marketing Initiative In Traditional or Online Space category. The third Gold, too, went to the ‘Aligarh Lake Campaign: A Newspaper Acts as a Galvanising Force to Revive a Dying Lake’ in the Best Publishing Brand Activation category.
Jagran Prakashan went on to win 10 metals this year with three Golds, four Silvers, and three Bronze.