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Procter & Gamble is not going to like this...

afaqs! news bureau and afaqs!, New Delhi
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Procter & Gamble is not going to like this...

All India Bakchod tweets about Patanjali's anti-national shampoo brand 'Behead & Shoulders'

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Drawing on headlines appears to be a trend nowadays, whether it's for real ads or spoofs. In this case, All India Bakchod (AIB) is the offender, Patanjali is the intended target and P&G is, well, collateral damage.


— All India Bakchod (@AllIndiaBakchod) April 4, 2016

This time, yoga guru and face of Patanjali Baba Ramdev is in the eye of the storm for his remark on the ongoing 'Bharat Mata Ki Jai' controversy. Baba Ramdev was quoted by various media publications saying he respects India's Constitution and would have, otherwise, cut hundreds of heads off for not chanting the slogan. The controversial statement became spoof-fodder for AIB.

The stand-up comedy group, which also has an advertising wing called Vigyapanti, responded to Baba Ramdev's comment by posting a controversial picture on Twitter (see image). It's supposed to be a bottle of 'Patanjali Shampoo', which reads 'Behead and Shoulders - anti-national shampoo'.

No points for guessing which existing brand this image is modeled on - Procter & Gamble's anti-dandruff shampoo brand Head & Shoulders.

Don't miss the saffron colour of the doctored bottle and the copy on it - 'recommended by experts from RSS' and 'free booklet of how to cure anti-nationalism and cancer with yoga'.

Funny? Or risky?

advertising Baba Ramdev Patanjali Ayurved Procter & Gamble Patanjali Head and Shoulders
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