Vodafone involves pug owners to promote 4G offering; conducts 'Pug Parade'

The activation took place over the weekend in Delhi.

Telecom operator Vodafone recently brought back its adorable pug Cheeka to promote Vodafone SuperNet, its 4G network. Encouraged by the positive response to the TV campaign, Vodafone, in association with Petfed, organised a 'Pug Parade' on April 2 at DLF Place, Saket, Delhi.

The activity involved several interesting engagements for pug lovers across the capital such as a fashion show, merchandise offered such as customised T-shirts, leashes, collars, and bandanas along with pug booths, free pet-grooming sessions, free veterinarian check-ups, and games. The pug fashion show was followed by awarding the titles of Mr and Ms Cheeka to participants.

Cheeka grabbed eyeballs during the on-going T20 Cricket World Cup in a series of television commercials (TVCs) two weeks ago, endorsing the telecom provider's 4G internet service. The activity generated much buzz on social media with discussions, pictures, and anecdotes from pug fans from across the country.

Speaking on the initiative, Apoorva Mehrotra, business head, Vodafone Delhi circle, says, "We are excited about the return of the 'Vodafone Pug' to launch our SuperNet 4G services. Research has shown that the endearing Vodafone Pug has had one of the most impactful and long-standing connects with the Vodafone brand and is symbolic of our network, which plays a crucial role in enhancing customer experience. Our continuing endeavour is to provide superior voice and data services, and we have made significant investments to expand, upgrade and modernise our network across the country."

Vodafone 4G has already been launched in five circles including Delhi, Mumbai, Kolkata, Kerala and Karnataka. Vodafone customers across these circles can avail benefits of high speed internet downloading, as well as browsing. It also claims to minimise the buffering time while streaming high-definition videos, in addition to increasing the upload and download speed.

The Vodafone Pug, since its first appearance back in 2003, has been loved by all, a brand agnostic love that went beyond the advertisements as the brand claims. In Delhi and NCR, Vodafone has a large retail footprint with 273 exclusive Vodafone stores (52 large retail format and 221 mini stores) spread across prominent localities in the city, making it convenient for customers to access Vodafone's products and services.

Vodafone India is a 100 per cent fully-owned subsidiary of the Vodafone Group, with operations across the country. It claims to serve over 194 million customers (over 100 million in rural areas). Having commenced operations in 2007, Vodafone claims to be India's largest foreign direct investor, with a robust, award-winning business and long-term commitment. Vodafone Business Services serves the needs of enterprises, as well as the government by providing total telecommunications (voice and data) solutions across mobility and wireline platforms.