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afaqs! Creative Showcase: Maruti Suzuki celebrates the 'first ride' with Alto

afaqs! news bureau and afaqs!, New Delhi
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afaqs! Creative Showcase: Maruti Suzuki celebrates the 'first ride' with Alto

Maruti Suzuki's new ad for its Alto car celebrates 'India ki pehli sawaari', the 'first ride' for an Indian family, through a symbolic representation of the first ride in a person's life -- piggybacking on your parent's back.

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