Concorde Group awards creative duties to Asymmetrique

The account will be handled from the agency's Mumbai office.

The Bengaluru-based real-estate player Concorde Group has awarded its creative duties to Asymmetrique. The account will be handled from the agency's Mumbai office.

Speaking about the development, Raja Mukherjee, sales and marketing head, Concorde Group, says, "What attracted us to Asymmetrique is their experience in the real-estate market, spanning segments across affordable housing to luxury residences. Asymmetrique currently has the integrated mandate and will offer creative services to Concorde Group across traditional and digital media."

Commenting on the win, Dhiiraj Kapoor, business head, Asymmetrique, states, "Concorde Group has very strong business fundamentals and a new-age marketing-driven mindset. We are excited at this opportunity, because of the trust it has shown in us. We're confident that in collaboration with the team at Concorde Group and its belief in us, we will succeed in propelling its growth forward."

Asymmetrique is a brand solutions company. It leverages core strengths of human analytics with marketing technology and creative communications to create brand solutions for the digital generation.

Established in 1998, the Concorde Group came into existence with the objective to develop and construct residential apartments, villas, commercial spaces and layouts in Karnataka. The company has developed real-estate properties in Bengaluru, Hubli, and Gulbarga.