Zero:Zero to create summer campaign for Onida AC

The multimedia campaign will break this month

Zero:Zero Creative Solutions has won the creative mandate for Onida Air Conditioners. The account was won following a multi-agency pitch. The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016.

Nitin Navalkar, chief - marketing communications, Mirc Electronics, says, "Onida is a strong brand in room air conditioners and holds a pole position of offering powerful cooling. Having been a key player responsible for transformation of the industry from window to split air conditioners, it now plans to transform the industry to inverter air conditioners. In our endeavour to move towards a green planet, the company has migrated to green gas R410A and its complete range of air conditioners is now with this green gas." According to Navalkar, Onida was the first in the industry to buy out IoT (Internet of Things) in air conditioners and now comes with the complete range of Inverter IoT ACs.

Talking about Zero:Zero being chosen for the mandate, Navalkar says, "We were impressed with the young team at Zero:Zero which has been able to create a refreshing story while maintaining the core values for the brand," says Navalkar.

Speaking about the mandate, Kumar Subramaniam, partner, Zero:Zero Creative Solutions, says, "It's a big win for a new, passionate team at our agency. More importantly, we were blown away by the innovations that we saw in the brand's new range of ACs; we felt the brand deserves a platform which brings alive these innovations in a vivid manner. We created a brand story which does justice to this while being true to Onida's rich pedigree."

Kaushik Roy, partner, Zero:Zero Creative Solutions, adds, "From a creative breakthrough point of view, Onida is a high benchmark to keep in mind, and of course, a dream opportunity. We tried to demonstrate our big ambition through our creative strategy and the work. We're thrilled that our thinking has found resonance with the great team at Onida. We now look forward to see how the world at large reacts to our campaign."

Satish Ambewadikar, partner at Zero:Zero, too, is quite upbeat about the win. "This is a proud moment for us. Onida is an iconic brand we've all grown up with. It's time to excite a younger audience," he says.

The multi-media campaign will break this month and will run through the summer.