Madison BMB bags Angel Broking biz

The account was awarded following a multi-agency pitch.

Madison BMB has won Angel Broking's account following a multi-agency pitch. The agency has won the advertising, strategy and creative mandate for Angel Broking and all other Group companies which consist of Angel Global Capital, Angel Commodities Broking, Angel Securities and Angel Financial Advisors.

Angel Broking is an Indian Stock Broking firm established in 1987.

Speaking about the win, Prabha Prabhu, CEO, Madison BMB, says, "Angel Broking is a respected stock-broking and wealth management company, established in 1987. Always at the forefront of technology and innovation, it has constantly evolved by providing digitisation of all its services, catering to digital natives. The objective of Angel was to portray an image of a digitally-savvy broking company with superior online offerings, and our strategy and creative achieved it. We plan to track the image every quarter and I can't wait to see the positive result after three months of releasing the campaign."

Raj Nair, chief creative officer, Madison BMB, adds, "The brief to us was clear -- set Angel flying high by communicating the new age digital avatar of Angel. We approached the communication task by devising a fully-integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process, we have worked hand-in-hand with the team at Angel Broking. Hopefully, the campaign will help achieve the company's goals and go a long way towards cementing a great relationship for the brand with the digital native consumer."

Gagan Singla, chief marketing officer, Angel Broking, states, "Angel Broking strives towards enhancing wealth of its customers through its 'best-in-class' research and advisory, trading products and digital experience. Hence, it was imperative to have a creative agency on board which could share our ideology and help us in our initiatives to drive further value. Madison with its 'out-of-the-box' creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that we will together create some path-breaking work and scale heights in our communication."

Madison BMB is the advertising unit of Madison World, a diversified communication Group with 26 units across 11 specialised functions of advertising, media, business analytics, out-of-home, events, activations, retail, PR, entertainment, mobile and sports; it employs over 1,000 communications professionals across cities in India, Sri Lanka and Thailand.