Havas Media wins Brick Eagle Group biz

The account is pegged at over Rs 20 crore.

Havas Media Group India has won the integrated media mandate of Brick Eagle Group, a financial services platform for affordable housing. The agency's Mumbai office will work on the account. The expected size of the business is over Rs 20 crore, claims the agency.

Speaking on the appointment, Rajesh Krishnan, managing director and chief executive officer, Brick Eagle Group, says, "India needs over five million affordable homes every year. We are investing in the affordable housing ecosystem and gearing up to deliver housing at scale. In this ambitious endeavour, we found Havas Media to be in sync with our vision and it charted an impressive strategic brand map. The agency's knowledge about the particular sector, its passion, and its integrated media strengths convinced us that we had the right partner for our venture."

Anita Nayyar, chief operating officer, Havas Media Group, India and South Asia, adds, "We are happy to add another innovative client to our kitty. The Brick Eagle team is poised to make a huge mark on the Indian business landscape as well as positively impact citizens' lives. This is very much in line with our Meaningful Brands philosophy. This is a great win for Havas Media and further strengthens our Mumbai operations."

Mohit Joshi, managing director, Havas Media Group, India, states, "Our twin philosophy of 'Digital at the Core' and 'Meaningful Connections Planning' has always impressed the client. This further consolidates our position in the entrepreneurial ecosystem. Affordable housing is the need of the hour and we look forward to partner with Brick Eagle to make a positive difference in people's lives."