Alliance Advertising retains Rs 100 crore Vivo business

The brand's creative mandate recently moved to Lowe Lintas

Alliance Advertising has retained the media duties for Vivo India in a multi-agency pitch held in January this year. The size of the account is pegged at Rs 100 crore (approximately). Vivo replaced Pepsi in October last year, as the title sponsor of the Indian Premier League for the next two years.

The brand, which recently appointed Lowe Lintas Delhi as its creative partner for the IPL season, has given Alliance Advertising the mandate to handle its media duties, except digital.

Commenting on the win, Jogesh Bhutani, director, Alliance Advertising, says, "With a slew of launches and the slugfest for the market share between the offline vs the online brands, IPL 2016 provides a disruptive advertising platform for brand differentiation. We are excited to partner with Vivo in being a part of its journey to help it achieve milestones in India."

Arshad Nizam, director, Alliance Advertising, adds, "Our partnership with existing clients and our focus on new age sectors has helped us win new businesses and build exciting partnerships."

Alex Feng, CEO, Vivo India, says, "We opened the pitch last month for our media buying mandate. We were on the lookout for a partner that could help us with the right strategy for the brand to amplify our IPL association, while maintaining overall efficiencies. With Alliance, we found a right mix of these capabilities and we are happy to partner with them."

The Delhi-based Alliance Advertising claims to have handled a diverse client portfolio including FMCG, consumer durables, e-commerce brands, apps, and multi-brand retail. The agency has been associated with Vivo Mobile India since January 2015.