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afaqs! Creative Showcase: Love is - loving Amul

afaqs! news bureau and afaqs!, New Delhi
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afaqs! Creative Showcase: Love is - loving Amul

In what can be called a master brand film, Amul India creates nostalgia by weaving in its different products into a story apparently set in the '80s. Shot in monochrome, the video depicts a young boy and girl who fall in love with each other as they discover their common love for Amul while sampling its various products in a restaurant.

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