Whyness wins VIP business

McCann was the incumbent agency on the account.

Whyness has bagged the creative mandate for the luggage brand VIP. As part of the mandate, the agency will handle the communication strategy and advertising for the brand. Law & Kenneth Saatchi & Saatchi, Havas, McCann and Zero Zero were the other participants in the multi-agency pitch. McCann was the incumbent agency on the account.

Expressing his views about the account win, Ravi Deshpande, founder and chief creative officer, Whyness, adds, "It's a huge win for Whyness. Our team is deeply excited to now hold the reins of a brand that has been integral to the lives of most Indians. We look forward to steer this much-loved brand in a fresh creative and strategic direction."

Commenting on this partnership, Sudip Ghose, vice-president, marketing, VIP Industries, says, "Whyness has already helped us successfully launch Carlton Luggage and establish it as a major player, with a 50 per cent growth rate last year. Throw in Deshpande's wisdom and leadership, and I believe the flagship VIP brand is in the best possible hands."