Publicis wins Heineken business

Previously, the account was with Wieden+Kennedy.

Publicis has won the Heineken India account following a three-way agency pitch. The agency's Bengaluru office will work on the account. Previously, the account was with Wieden+Kennedy.

Commenting on the win, Nakul Chopra, chief executive officer, South Asia, Publicis Worldwide, and Bobby Pawar, managing director, South Asia, Publicis Worldwide, in a joint statement, say, "Partnering an iconic brand like Heineken is a dream opportunity. We are honoured to have been chosen. We look forward to collaborate with the brand to create world class engagement ideas."

Expressing his views about the account win, Samar Singh Sheikhawat, senior vice-president, marketing, United Breweries, says, "We are delighted to partner with Publicis on the Heineken business in India. The agency brings with it a wealth of knowledge in creating effective communication across consumer product categories in the country. We believe this association will give further impetus to the fastest growing beer brand in our portfolio. We look forward to create memorable work on Heineken in India in the years ahead."

Paritosh Srivastava, chief operating officer, Publicis Ambience, adds, "We are proud to be associated with an advertising hall-of-fame brand like Heineken. The challenge is to live up to the legacy of great work the brand has done globally, and we're confident that together with the brand team, we will meet it."