Amplifon awards creative duties to Rediffusion Y&R

The account was awarded following a multi-agency pitch.

Rediffusion Y&R has bagged the creative mandate for hearing care service provider Amplifon, following a multi-agency pitch. The company is present in 22 countries and has more than 5,500 clinics across the globe.

According to Samit Varma, chief executive officer, Amplifon, the company's criterion for shortlisting agencies have been purely on the compelling passion and love displayed by the agencies for the brand. "We have been through an intense evaluation process and have decided to award the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy," he says.

Shveta Paul, director marketing, Amplifon, says that the hearing care category is small, but growing very rapidly, and awareness amongst urban consumers is rising with customers now savvy enough to understand the advantage of going to a global brand like Amplifon.

"It is this rise in awareness and our leadership position that we at Amplifon have to maintain and take the brand to new heights. We found the pitch from Rediff to be very detailed and made with a lot of passion. Its communication ideas are surely going to impact and influence our customers very soon when our advertising campaign hits the media. We have full faith in Rediff and its team to take this partnership further, and to firmly establish Amplifon as the first brand choice of our customers," says Paul.

Commenting on the account win, Dhunji Wadia, Group president, Rediffusion Y&R, says, "It's an honour to be associated with Amplifon. Our team is excited to work on this account. We look forward to creating great work together."

According to Suman Varma, head of operations, Rediffusion Y&R (North), Amplifon is a new brand in a niche category. "It is exciting to work on a new category with a world-class player like Amplifon. I look forward to work closely with the client team. There is so much to learn from it."

Founded in 1950, Amplifon has more than 65 years of experience in audiology services. In India, it is present in 76 cities with more than 200 clinics. The company provides services on hearing impairment, rehabilitation, prevention, and after-care. It has a range of international hearing aid brands, which help customers choose the one based on their requirements.

Rediffusion Y&R's client roster includes brands such as Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, TVS Tyres, Louis Berger, Tata Power, PC Chandra, Heinz, Cordlife, Sobha Developers, Tata Steel, Videocon, Virgin Atlantic, LIC, Lafarge, Anand Bazar Patrika, Xerox, Paras Dairy, IFFCO, JX Nippon, Godfrey Philips and Hotels.com.