Neo@Ogilvy makes two senior appointments

While Ankit Agarwal will lead the agency's performance marketing function, Suraj Nagappa will head the agency's operations in the North.

Neo@Ogilvy, OgilvyOne's global media agency and the performance marketing network, has appointed Ankit Agarwal as vice-president and head of performance marketing, and Suraj Nagaappa as vice-president and head, North, as part of its growth plan for 2016.

Commenting on the new appointments, Rajesh Bhatia, president and country head, Neo@Ogilvy, says, "Working alongside with the OgilvyOne and Ogilvy advertising experts has been a huge advantage for Neo as the overall Ogilvy capabilities and service offerings across the value chain, including analytics, content and campaign development, provide huge opportunities. Hence, going forward, Neo@Ogilvy plans to create far more valuable service offerings that are a convergence of Analytics (Insights), Performance marketing and Content. The nature of our new talent acquisitions will also reflect the change in the way Neo@Ogilvy will move forward."

Sharing his thoughts on his new role, Agarwal, says, "The technology first focus in delivering performance marketing solutions and the opportunity to further the adoption of programmatic media in India is what drove me to join Neo@Ogilvy."

Agarwal brings with him several years of experience in the area of digital strategy and performance marketing spanning across search engine marketing (SEM), search engine optimisation (SEO), programmatic display and social, analytics, and adserving. During his stints with boutique and network agencies across India and Canada, Agarwal has worked for global brands such as American Express, Equifax, Philips, Volvo Canada and Paypal.

Commenting on his appointment, Nagappa says, "I am delighted to be a part of the Ogilvy family. Neo@Ogilvy is now at a very exciting stage in its journey and I look forward to being part of this journey especially at this juncture. If the digital window was a laptop earlier, it's the mobile now. We need to understand the social media channels which are subject to change in a digital world, where nothing is constant."

Nagappa's experience spans over 16 years, particularly in the domain of new media strategy and planning especially with mobile and tech-based solutions. He has worked with The Social Street, DDB Mudra, Denstu, Interactive Avenues and Mediaturf in the past and has led media strategy for brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of Tourism-Government of India.