Rediffusion - Y & R Group and The Social Street Enter Strategic Alliance

The two agencies will provide value-added marketing services to the clients of Rediffusion-Y&R, Everest Brand Solutions, and Rediffusion Wunderman.

Rediffusion-Y&R Group and The Social Street have entered into a strategic alliance to provide value-added marketing services to clients of Rediffusion-Y&R, Everest Brand Solutions, and Rediffusion Wunderman. The partnership, which will be effective from March 1, 2016, is expected to create a strong positioning in the market for both Rediffusion and The Social Street.

Rediffusion-Y&R Group and The Social Street will leverage their individual strengths to partner and provide greater value to clients and collaborate to tap opportunities for growth in the market. The alliance will enable Rediffusion-Y&R Group's clients to benefit from The Social Street's network, capabilities, and expertise in bringing together more effective and optimised solutions to clients. This integrated offering will include digital, media, experiential, out-of-home, retail, entertainment, and cause marketing, and will also extend to semi-urban and rural activations and outreach.

"This is one of the deepest integrations to date, marking yet another milestone in the Group's plan for a consolidated media investment management operation. Our services are designed to offer an integrated yet seamless solution across the communications continuum. The focus is to bring competitive advantage to our clients and our companies," says Dhunji S Wadia, president, Rediffusion-Y&R Group.

Pratap Bose, founding partner and chairman, The Social Street, says, "This is going to be a great growth story to tell the world. Our shared vision and collective capabilities should help us serve the best to all clients as part of this alliance. We are focussed on one single client-centric objective through this alliance -- unlocking value for them."

Mandeep Malhotra, founding partner and CEO, the Social Street, adds, "I am personally very excited about this alliance and look forward to create many stories together in this journey with Rediffusion. My career in the agency world started with Rediffusion and it feels now that the circle is getting closer. There is nothing more exciting for me than to work with a talented, energetic, committed and fun team. Organisations that partner or complement each other in this manner are going to be more nimble-footed in the future in creating customer-oriented value."