The account has been awarded following a multi-agency pitch.
HCL Healthcare, the healthcare delivery vertical of HCL Enterprise, has awarded its creative duties to Cheil India.
Commenting on the development, Shiv Sethuraman, Group president, South-West Asia, Cheil India, and Sanjeev Jasani, head digital, South-West Asia, Cheil India, say, "We are delighted to have HCL Healthcare on board. Healthcare needs a differentiated approach and HCL comes with multiple offerings and a trusted brand name. We look forward to work together to create inspirational work, and drive impactful digital marketing strategies to create a distinctive brand identity for HCL Healthcare."
Manoj Gopalakrishna, CEO, HCL Healthcare, says, "We are indeed excited to have Cheil as our partner for digital marketing. We are eager to build a strong digital presence and are relying on Cheil's expertise to actively engage and build our digital audience, thus enabling us to expand our reach."
HCL Healthcare is a chain of health centres and is home to doctors from different specialties. Backed with clinical medicine, diagnostic services data, and information technology, HCL Healthcare is affiliated with Johns Hopkins Medicine International, and offers various specialties and services for families.
Headquartered in Seoul, Cheil Worldwide, operates in 40 countries with more than 5,000 employees. Cheil India serves as the regional headquarters for the global advertising agency in South-West Asia. The company's affiliates include international agencies such as McKinney, Beattie McGuiness Bungay, The Barbarian Group, Iris Worldwide, and Bravo Asia.