Aidem Ventures wins sales mandate for Box Cricket League

The celebrity cricket show will air its second season on Colors and Colors HD.

Aidem Ventures has acquired the ad sales duties of the celebrity cricket show Box Cricket League. The reality show is a joint venture between Balaji Telefilms and Marinating Films.

Box Cricket League is an on-ground property which is a blend of sports, celebrities and entertainment. The game of cricket has an indoor format. Two hundred television actors and actresses have been roped in for the show.

Sameer Nair, group chief executive officer, Balaji Telefilms, says, "The networking strength and the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem's ability to understand the needs of the brands, and live up to the advertisers' expectations. Going ahead, we are looking forward to a prolific business relationship."

Vikas Khanchandani, co-founder and director, Aidem Ventures, adds, "Box Cricket League as a concept is exceptional, innovative and untouched in the history of Indian television. We are not looking at it as a challenge, but as an exciting task of evangelising the market about the beneficial association with unique content like this."

Box Cricket League will air its second season on Colors and Colors HD from February 28, on Saturday and Sunday, from 4.30 to 6.30 pm. The repeat telecast will be on the Rishtey channel.